The restaurant market in Morocco has experienced significant growth in recent years, driven by evolving consumer eating habits and the booming tourism industry in the country.
Growth in the restaurant sector:
The restaurant sector in Morocco has witnessed sustained growth in recent years. According to data from the Moroccan Ministry of Tourism, the number of restaurants increased by nearly 20% between 2015 and 2020, reaching approximately 34,000 establishments. This expansion reflects the growing consumer demand for a variety of culinary choices.
Influence of tourism:
Tourism plays a major role in driving the growth of the restaurant sector in Morocco. The country has become a popular destination for international travelers, attracting millions of visitors each year. According to the Moroccan National Tourism Office, in 2019, Morocco welcomed over 12.9 million foreign tourists, contributing to increased demand for restaurant services and creating new opportunities for restaurants.
Evolving eating habits:
Moroccan consumer eating habits have evolved in recent years, with a growing demand for diverse culinary experiences. Moroccans are becoming more open to exploring new cuisines and experiencing international dishes. This trend has led to the opening of restaurants offering a diverse range of foreign cuisines, such as Asian, Italian, French, and more.
Rise of fast food:
Fast food is also booming in Morocco, catering to the more active lifestyles and convenience needs of consumers. Both international fast-food chains and local brands have experienced significant growth in recent years. Statistics indicate that fast-food revenue in Morocco increased by nearly 20% between 2015 and 2020.
Potential for future growth:
The restaurant market in Morocco has strong potential for future growth. The Moroccan government continues to invest in the development of the tourism sector and infrastructure improvements, which should attract more international visitors and stimulate demand for restaurant services. Additionally, the country’s population growth and increasing urbanization provide opportunities for the opening of new restaurants in urban areas.
The restaurant market in Morocco is experiencing sustained growth, primarily driven by tourism, evolving eating habits, and the increasing popularity of fast food. With significant potential for future growth, the restaurant sector offers opportunities for entrepreneurs and investors looking to establish a presence in this expanding market.
